Technology Activision: a partnership "badly crossed from the start" according...

Activision: a partnership “badly crossed from the start” according to Marty O’Donnell

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Marty O’Donnell talks about the partnership between Activision and Bungie.

Former key figure of Bungie before a divorce that has caused much ink to flow, Marty O’Donnell believes that the partnership with the American publisher Activision in 2010 was a bad idea from the start: “I was at the direction and on the board of directors when we went to Activision, if you have to blame a group for being gone with them, I am one of them. We were seven, I believe, to have signed this agreement with Activision. We knew the risks from the start, and it went as badly as we expected. I knew the only one who would say that, if we put aside those who no longer work at Bungie. And anyone who no longer works for Bungie will tell you, it was a bad start from the start. If you are still there you will have a more polite speech, like ‘it was a good partnership, and blah blah’.

If he and his former colleagues still accepted this collaboration, it is in particular thanks to a clause which made it possible to return independently while keeping the license Destiny : “It was not an idyllic marriage. The thing is, I remember the day, and why we joined Activision. It was not just for the money, but because in the contract it was specified that the intellectual property did not belong to them“. He also mentioned the surprise separation last year between the studio and the editor: “Part of me said it was time, another hoped that Bungie would be bought (note: by Activision or another company) so that my shares are too.

The evolution of Destiny on video

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